Growing up in Johannesburg, South Africa, Ryan Keys fell in love with fashion when, as a young boy, he would help his mother choose her outfits at any given opportunity.

This love soon turned into passion as he studied photography and honed his love of couture at the Spero Villioti Elite Design Academy, qualifying with distinction at the top of his class. That summer, Ryan would spend his holiday attending school through the prestigious Parsons School of Design in New York and came away with accreditation by the City & Guilds of London.

Today, Ryan’s passion is fueled by the desire to satisfy South Africa’s ever-increasing appetite for exquisite, stylish garments while raising the standards of craftsmanship. He sources fine materials and delicate embroideries from all over the world in his quest to create pieces that are unique as well as timeless.

Constantly innovative, Ryan embraces the macabre, drawing inspiration from a keen sense of drama and mixing it with current and cultural influences obtained through his personal and professional travels; a trait that compliments his grand vision: Garments that fit the body, soul and personality of his clientele.

Keys Fashion was opened in Parkhurst, Johannesburg, in May 2014.